Susan Beischel, designer and entrepreneur, founded the luxury brand Skin in 2003. Since then she has successfully built the company into a global lifestyle brand encompassing lingerie, accessories and clothing. Skin is widely recognized for the use of soft natural fabrics, organic cotton materials and sophisticated, versatile silhouettes.

Susan grew up in Wisconsin surrounded by the natural environment giving her roots in nature and an appreciation for pure natural beauty. Although her roots are in nature, her spirit branches out over the globe. She earned a B.S. degree in Retail Management at the University of Wisconsin at Madison and graduated with honors as an All American Athlete on scholarship. She went on to earn an M.B.A in Entrepreneurship from the Kellstadt School of Business at Depaul University of Chicago. That determination and commitment to excellence is evident in her work, season after season, with collections that marry function, luxury and adaptability.
Drawing inspiration from the natural world, the collection appeals to the senses with comfortable luxe fabrics and refined lines. Skin truly addresses the body by incorporating items that can be worn to sleep, to lunch and to go from day to night.

“We lead such hectic and busy lives. I want to offer the world a soothing palette of clothing to comfort and cocoon in 24/7 no matter what the endeavor. Our skin is the largest organ of the body. We should address it with luxurious fabrics every day giving us a platform to feel comfortable to live our best lives.



Susan Beischel

First there was under-wear,
then there was lounge-wear,
now there is every-wear by skin.